The definition of our target audience starts from the German market — one of the key markets for Garda Trentino — and is based on the Sinus-Milieus model. This analytical framework, developed in Germany, helps understand people not only by age or socio-demographic data, but above all through their values, lifestyles, attitudes and everyday behaviours.

In particular, we address three groups:

➔ Postmaterial Milieu: people oriented towards non-material values, attentive to quality of life and sensitive to environmental and cultural topics. They represent our “favorite guest.”

➔ Adaptive-Pragmatic Middle Class: a flexible group, open to change and focused on practicality. They seek authenticity and a good balance between quality and price. They are our “important guest,” essential for the economic continuity of the destination.

➔ Expeditive Milieu: a dynamic, curious and tech-oriented community eager for new experiences. They are our “future guest,” reflecting evolving tourism behaviours.

This approach allows us to move beyond traditional demographic categories and gain a deeper understanding of our audience by identifying groups of people who share similar worldviews and expectations. In this way, we can design and communicate the Garda Trentino offer in a more coherent, relevant and meaningful way, aligned with the real motivations of those who choose us.

The Garda Trentino logo represents our territorial identity and our connection to a vibrant, natural and welcoming place.

It is an essential tool for communicating consistently and recognisably across different channels, both digital and physical.

Our partners can use the logo in their communication materials in compliance with the guidelines contained in the brand manual. These guidelines ensure visual consistency, correct positioning and the protection of our coordinated image.