EVENTS & EXPERIENCES

Initiatives that tell the story of the territory through the voices of those who live it every day, carefully designed to be sustainable and aligned with our identity — always moving, always young.

ON THE FRONT LINE IN GARDA TRENTINO

When events become part of a destination’s identity, the work behind them matters just as much as the final result.

From major international events to initiatives spread across the territory, we directly manage and coordinate strategic projects that help define the positioning of the destination. We work to ensure every event runs smoothly and coherently, leaving no room for improvisation, by combining expertise, relationships and deep knowledge of the territory.

It is an approach shared across projects of different sizes and audiences, united by a common vision, operational attention to detail and collaboration with local organisations, associations and the volunteer sector — the true driving force of Garda Trentino.

On this page, we present some concrete examples of our way of working, showing how strategic vision and operational execution translate into events capable of leaving a lasting impact.

bike festival riva del garda
An international point of reference

When talking about two wheels in Europe, it is impossible not to think of the Bike Festival Riva del Garda.

For more than thirty years, the event has marked the start of the outdoor season and brought thousands of enthusiasts to Riva del Garda, becoming a benchmark event for the world of mountain biking and e-MTB.

At the heart of the Festival is the exhibition area, hosting more than 300 leading brands from the sector and offering over 1,000 bikes available for testing, alongside a programme featuring competitions, entertainment, talks and side events.

A consolidated format that every year involves more than 65,000 visitors and transforms the territory into a major hub dedicated to bike culture.

bike festival riva del garda
A new phase, signed Garda Trentino

After many years under the ownership of the German publishing house Delius Klasing and co-organised together with Garda Trentino, in 2023 we took a decisive step forward: today the Bike Festival Riva del Garda is a 100% Garda Trentino project.

An evolution that allowed us to strengthen its positioning and support its growth with an even more strategic vision.

We redesigned the event’s corporate identity and now coordinate the entire communication strategy through a multichannel plan including public relations activities in Italy and Germany, social and digital marketing campaigns, and collaborations with national and international media and specialised partners.

A continuous effort that reinforces the Bike Festival as a symbolic event for the destination and as a key reference point for the world of cycling.

The major climbing event

Rock Master

The 2025 edition of Rock Master marks an important milestone in the history of one of the world’s most iconic climbing competitions.

Alongside Rockmaster 20.20 Srl – SSD, Garda Trentino officially joined the organisation of the event, strengthening a relationship that for 38 years has connected the competition, the town of Arco and the territory.

An edition that involved more than 10,000 enthusiasts from over 50 countries, transforming Arco into the capital of climbing for three days and confirming the value of an event capable of combining sport, community and territorial identity — also thanks to the contribution of more than 150 volunteers and 40 students involved in the organisation.

READY FOR rock master?

Events are powerful tools for telling the story of a territory: they enhance its strengths, express its identity and create experiences capable of engaging both people and communities. To make them truly effective and authentic, constant dialogue and the active involvement of associations are essential, helping create initiatives that are rooted in the territory and genuinely representative of it.

Oskar Schwazer
CEO GARDA DOLOMITI S.P.A.
horizon
Lake Garda Music Festival

Stay Young is not just a motto, but a way of interpreting the destination. Horizon Lake Garda Music Festival is a concrete example of this: a young, contemporary event capable of speaking to new generations through music.

Today, we are looking ahead to the third edition of an initiative organised together with Dolce Riva Night, which over the years has brought more than 10,000 participants to Garda Trentino and hosted some of the biggest names on the international electronic music scene, including Axwell, Lost Frequencies, John Newman, Joel Corry, Regard and BUNT.

A project that continues to grow and renew the destination’s events offering, engaging new audiences and new forms of expression.

MESE DEL GUSTO
When flavours tell the story of the territory

The Mese del Gusto was created to coordinate and enhance the main autumn food and wine initiatives across the territory, bringing them together under one recognisable and coherent umbrella. As Garda Trentino, we connect associations, producers, restaurateurs and organisers, providing shared visibility, common communication tools and support in promoting both local products and their stories.

Alongside the coordination of events organised by other stakeholders, we also directly manage some initiatives, such as Frantoi Aperti and the Freshwater Fish Festival, actively contributing to the development of the programme.

The project also involves the restaurant sector through the Menù del Gusto and is complemented by dedicated Garda Trentino Experiences, designed to extend the value of the events beyond the event days themselves.

THE GRINCH’S HOUSE
The Bastione turns green (and grumpy)

Alongside the coordination and enhancement of winter events across the territory, Garda Trentino has also chosen to experiment with new projects, creating original events capable of engaging different audiences.

From this vision came The Grinch’s House, an initiative conceived and created from scratch to bring the Bastione of Riva del Garda to life during the Christmas period: a project designed to make the location attractive during the winter months and offer both adults and children an opportunity for discovery through scenography, performances and entertainment.

Authentic experiences, built together with the territory

Garda Trentino Experience

Garda Trentino Experiences were created to transform local activities into structured, bookable and high-quality experiences designed both for visitors to Garda Trentino and for those who live here every day.

A shared planning process that starts from local knowledge and makes it accessible, recognisable and valued. Through this project, we support operators in developing proposals aligned with the identity of the destination, creating new economic opportunities, strengthening the quality of the offer and providing participants with carefully curated, authentic and meaningful experiences.

CHOOSE YOUR FAVOURITE EXPERIENCE
EVENTS FOR PARTNERS
Where relationships create value for the territory

Throughout the year, we organise dedicated moments for those who believe in the vision and work of Garda Trentino and actively choose to contribute to the development and promotion of the destination.

Partner events are opportunities for meeting and dialogue, where we share results, objectives and future perspectives, strengthening the sense of belonging to a network that works together.

From the celebration dedicated to volunteers — a moment of appreciation for their commitment to the territory — to Garda Tourism Factory, a space for discussion and reflection on the future of tourism, as well as many other initiatives throughout the year, we create a calendar designed to enhance relationships, expertise and active participation.

Supporting local events

We support events and initiatives that generate value for the territory, contribute to attracting quality tourism flows and strengthen the Garda Trentino brand. Support is reserved for initiatives consistent with the destination’s strategy and development values.

Throughout the year, we coordinate approximately 300 events and initiatives, also contributing to the strategic development of tourism products and events capable of enhancing the territory’s strengths while remaining aligned with our positioning.

Click below to discover the criteria, application procedures and useful information to access support and develop initiatives aligned with the Garda Trentino vision.

Discover how we design unforgettable events and experiences!
Antonella Emanuelli
Team Lead EVENTS & SPONSORING
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