ATA GARDA TRENTINO
Territorial Area Agencies coordinate tourism development on a supra-local scale, fostering collaboration between multiple Tourism Boards. In Garda Trentino, the ATA fully coincides with the boundaries of our Tourism Board and supports strategic projects with widespread benefits for the territory.
Territorial Area Agencies (ATA) are territorial entities established by Provincial Law no. 8/2020 (art. 8 and art. 16, paragraph 8, and Provincial Government Resolution no. 520). They are coordinated by Trentino Marketing, which has created a dedicated area for their support and development.
ATAs work on the development of inter-area tourism products, bringing together Tourism Boards to jointly design projects capable of strengthening the entire territorial system. Main areas of intervention include:
➔ Data analysis and intelligence (data interpretation and decision support);
➔ Product development and related strategic investments;
➔ Mobility, including studies, research and preparation of new services;
➔ Digital innovation applied to tourism.
Each project must generate benefits across the entire ATA area, have shared relevance for all participating Tourism Boards and fit within a long-term development perspective consistent with the macro-objectives of the Trentino Marketing Strategic Plan.
The project aims to strengthen the tourism offer of Valle dei Laghi, focusing on accommodation facilities and experiences capable of expressing the strong wine-growing identity of the area. The initiative also supports the broader strategy of positioning Trentino as a Wine Destination.
The work started with mapping the existing offer — including untapped potential — and evolved into the definition of development scenarios, with the design of experiences and hospitality models supported by numerical data and economic impact estimates.
Interested operators also benefited from a dedicated consulting service designed to support their tourism and commercial development, stimulate ideas and facilitate the steps necessary to bring them to life.
“The collaboration with ATA Garda Trentino is truly innovating our approach to product development in Garda Trentino: an increasingly structured, scientific and strategic approach that goes beyond the concept of a simple tourism product and generates concrete value, especially for the people who live here every day.”
