Aquavita Club is the result of a collaborative process involving our Tourism Board, Trentino Marketing – Area ATA, Terme di Comano and a group of representatives from the local business community in the Comano area. The shared objective was to define a new destination pact capable of supporting the long-term development of the tourism and spa sector. The process was guided by Kohl & Partners, the consultancy that had previously supported the destination in developing the Comano Terme Tourism Concept Plan 2030.
During the workshops that led to the creation of the club, local businesses identified three main needs:
Today, after three years of work, we can already see tangible results:
➔ Creating a shared network of best practices → the Aquavita Club was established;
➔ Promoting both the thermal spa product and the destination → Aquavita Experiences, thermal spa offers and Stay Young initiatives;
➔ Developing tools to support promotion and hospitality → a new website, benefits card, brochures, curated Feratel listings, shared content and imagery;
➔ Creating a consistent and recognisable communication strategy → logo, social media content, newsletters, Meta campaigns, PR and press activities;
➔ Building a club focused on quality improvement and professional development → quarterly meetings, training opportunities and the sharing of best practices.
If you are an accommodation provider in the Comano area (Bleggio Superiore, Comano Terme, Fiavé or Stenico) and would like more information, please complete the "Apply for membership" form.
We will get in touch to provide further details and guide you through the participation process.
Benefits
The club works exclusively for the benefit of its members by developing sales and promotional initiatives. Support and guidance for businesses on key strategic topics are also central to the project, along with ensuring high-quality information and services for guests. More specifically, members benefit from:
Conditions
Members commit to active and constructive participation in the club. A participation fee is required, which contributes to the club’s budget for sales activities. Above all, members are expected to strengthen the club by following a number of good practices in their approach to the market, including:
