towards the future

Together we are stronger

 

Where we are heading, together

Successful destinations are built on a shared vision and on continuous, structured collaboration. For Garda Trentino too, building the future means starting from a clear and recognisable identity, capable of connecting people, businesses and institutions.

Since 2020, we have launched a participatory process together with trade associations, political representatives and key local stakeholders. A collective effort that has enabled us to define the strategic positioning of our destination in a shared and cohesive way.

Today, this vision guides all our actions, projects and collaborations. It is the foundation of a working model that goes beyond tourism promotion and places the conscious and shared management of the territory at its core.

Vision

Our vision is to establish the Garda Trentino territorial brand as a European best practice for an active, healthy and stimulating lifestyle, capable of keeping people feeling young all year round.

STAY YOUNG is not just a communication message, but a concrete promise: a way of experiencing the territory that values movement, well-being, curiosity and quality time. A vision that speaks both to those who choose Garda Trentino as a destination and to those who live here every day.

Mission

Our mission stems from this ambitious and shared vision. We work on the strategic development of products, services and promotional activities to consistently strengthen the image of the Garda Trentino brand across Europe.

We do this by actively involving the local area, building strong relationships between the public and private sectors and adopting a sustainable approach that places the quality of the offer and the value of experiences at the centre. Our goal is to generate long-lasting benefits for the local community, businesses and the people who choose Garda Trentino.

OUR PRINCIPLES

Our activities are inspired by four guiding principles that turn the STAY YOUNG vision into concrete actions:

Keep Moving: we promote an active, accessible and widespread lifestyle in every season.

Eat Healthy: we enhance the relationship between the territory, conscious nutrition and quality of life.

Learn to Relax: we encourage a balanced approach to leisure time, capable of regenerating both body and mind.

Be Curious: we inspire discovery, culture and openness towards new experiences and perspectives.

All our initiatives aim to maximise the involvement of the local area and enhance its unique characteristics through a model of shared and sustainable development.

Would you like to discover the story behind our positioning?

STAY YOUNG is the result of a journey shaped by listening, dialogue and a shared vision.

A path that has involved the local area and continues to evolve over time. Discover how our positioning was created and why it represents a strategic choice for the future of Garda Trentino.

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