Garda Trentino NextGEN

Building the future of our destination together with new generations.

Giving young people a voice

In 2020, together with the local community, we launched a participatory process that led to the definition of the Stay Young positioning, the creation of a destination masterplan and a shared governance structure involving local administrations and stakeholders.

To complete this journey, however, one fundamental element was still missing: the new generations. Young people who today manage accommodation facilities, restaurants and businesses — whether through generational transition or entrepreneurial choice — or who work within these realities and want to actively contribute to the development of the territory.

A NEW ELEMENT IN DESTINATION GOVERNANCE

What is Garda Trentino NextGEN

Garda Trentino NextGEN was created with the aim of listening to young voices, creating a space for discussion and reflecting together on the future of tourism and the destination as a whole.

Young entrepreneurs become active participants in a decision-making process designed to:

➔ Strengthen the Stay Young positioning;
➔ Make Garda Trentino a destination increasingly attentive to younger generations;
➔ Build a team capable of promoting and guiding change;
➔ Encourage innovative visions that can turn into concrete projects for the territory.

THE RULES OF THE GAME

Garda Trentino NextGEN operates through two complementary working groups: the Core Team and the extended group.

The Core Team consists of nine members and represents the operational group of the project. It meets up to four times a year and is responsible for defining the agenda of meetings, identifying and developing projects to be submitted to APT Garda Dolomiti, and representing Garda Trentino NextGEN during institutional meetings and events. The Core Team is also responsible for managing the budget, with the goal of transforming ideas into concrete actions for the destination.

The extended group includes all members of NextGEN and brings together young entrepreneurs who choose to join the project. It meets twice a year and serves as an open discussion space, where proposals developed by the Core Team are discussed and validated, while ideas, insights and needs coming directly from the territory are collected.

Curious to discover what we have achieved so far? Let’s begin 🛸

Season 1 | Episode 1
September 25, 2024

The first meeting took place at Agritur Madonna delle Vittorie in Linfano and involved more than 40 young participants.

During the evening, participants got to know each other and started discussing key topics for the future of the destination, such as internal mobility and connections to Garda Trentino, infrastructure and new forms of tourism. The meeting concluded with the definition of the Core Team.

Season 1 | Episode 2
April 15, 2025

Garda Trentino NextGEN on tour!

We organized a study visit to South Tyrol with around twenty participants to explore strategic topics such as sustainable mobility and new hospitality models.

The day started with discussions together with STA – Südtiroler Transportstrukturen AG and IDM South Tyrol, who shared concrete examples of integrated mobility and sustainable tourism flow management. In the afternoon, we visited Gloriette Guesthouse on Renon, focusing on themes such as identity, hospitality, youth entrepreneurship and generational transition.

Season 2 | Episode 1
October 13, 2025

We met at Centrale Fies in Dro together with more than thirty young participants to discuss five proposals previously selected by the extended Garda Trentino NextGEN group and considered strategic for the future development of the destination.

The results of the work were then presented during the fifth edition of Garda Tourism Factory.

A journey that continues, driven by shared vision, innovation and the desire to build strong connections.

SEASON 2 | episodE 2
July 8, 2026

This time, Garda Trentino NextGEN stopped at Cantina Salim in Drena, where we welcomed 30 entrepreneurs and professionals from across the territory for an afternoon of discussion, inspiration and networking.

Together with Dario Vignali, we explored topics including vision, brand transformation, community building and the new frontiers of hospitality, gathering valuable insights to help us look at the future of tourism and hospitality from a fresh perspective.

Want to be part of the change and join us?
Daniele Tonelli
DESTINATION MANAGEMENT & CORP. COM.
Mattia Detoni
Board member
Jobs
Our new partners: