Our organisation works continuously to build relationships with tour operators and businesses active in the meetings, events and business travel sector, with the aim of generating new, high-quality tourism flows for the destination.
Trade fairs and workshops, both in Italy and abroad, play a key role in connecting with these industry stakeholders. We attend these events either independently or in collaboration with Trentino Marketing and Garda Unico.
Our annual events calendar is developed by carefully assessing the relevance of each event to our target markets and audiences, as well as the profile of participating organisations. We also explore opportunities in emerging markets through selected scouting activities and new event participation.
